VALOR TEQUILA: THE SPIRIT OF INTENTION
Valor is not (just) an exemplary additive-free tequila. Valor is a woman-owned company that prioritizes the artisans of tequila at each step of production, from the hummingbirds and Jornaleros who tend agave for up to 7 years to the highly skilled Jimadores who harvest it. Dedication to this purpose is an intrinsic aspect of how we do business.
ABV: 42% / 84 proof
Aging
American White Oak Barrels, 4 Months
Region
Valle de Tequila
San Pedro De Los Landeros
Tequila, Jalisco, México
FOUNDER’S STORY
Our founder’s story begins with a spark of curiosity, a dash of heritage, and a heart full of enthusiasm and love. Born into a lineage of farmers and agronomists, Valor Tequila’s founder and CEO, Christiane Maertens, has devoted her life to building enterprises that prioritize sustainability and human-centered values. Christiane’s exploration into the traditional tequila-making process revealed a family legacy – agave fields that once thrived under the attentive care of her ancestors in El Salvador. The discovery forged a profound connection between her past, present, and future. Inspired by her heritage, she embarked on a journey to breathe new life into the ancient art of tequila-making.
COMMUNITY-LED IMPACT
Only produced in several Mexican states, tequila has exploded in popularity worldwide. Products tied to a specific region tend to bring economic growth and opportunities to local people. This has not been the case for tequila. Jornaleros and Jimadores are paid too poorly to use the resource-intensive (and destructive) practices that the global market demands. Ultimately, local people are systematically shut out of tequila production altogether. Valor is dedicated to breaking this pattern. In collaboration with a small, family-owned distillery, NOM 1599, Valor works closely with local communities, farmers, and distillery employees to build prosperity for the people who have crafted tequila for generations. This starts with listening carefully to where the biggest needs are and investing with intention.
ADDITIVE FREE
Tequila is one of the cleanest spirits in the world, but not all tequilas are made equally. Valor is made with two natural ingredients: mature agave and water.
AROMA
Green apple, light cinnamon, mint, mineral.
TASTE
Spicy, fresh, sweet herbal sensation, with a dry finish.
SIPPING EXPERIENCE
Every sip tells a story of its creation. The gentle influence of the barrel has delicately layered this drink, acting as a sheer veil, allowing the true essence of the process and the heart of the agave to shine through brilliantly. Dive in and let its tale unfold with each taste.
*SHIPPING NOTICE- If possible, please use a business address for shipping. All shipments require an adult signature which is much more reliable at a place of business.
All orders usually ship within 24-48 hours unless noted otherwise