Beyonce Knowles-Carter, drawn to whisky's sophisticated taste and empowering feeling, partnered with Moet Hennessy and Master Distiller Dr. Bill Lumsden to create a unique whisky. After years of research and blind tastings, they developed a profile that pleases both seasoned connoisseurs and new enthusiasts. Inspired by her great-grandfather, a Prohibition-era moonshiner, she launched SirDavis whisky, honoring his legacy. I wanted to invite more people to experience the power and confidence of quality whisky, says Beyonce.