95 Proof (ABV 47.5%)
Our Kentucky Straight Rye Whiskey, composed of 95% rye, celebrates Louisville’s rich boxing heritage. Here, local fighters, emerging from neighborhood gyms, have followed a path down a boxing rabbit hole to become prizefighting champions. Bold and unexpected, this whiskey reveals a character worthy of the title. This super-premium rye whiskey adds malted barley to its mash bill to present a velvety mouthfeel, while subtle spice and brown sugar notes distinguish it from the rest. Deliberately distilled from our proprietary cooking process and aged in hand-selected barrels, this authentic whiskey is expressly crafted in small batches to yield a flavor like no other.
In this digital world of virtual friends, bots, and blogs, the one true thing is love. It allows us to let go of our avatar masks and reveal the beauty that resides within. It gives us the courage to pursue passions with youthful optimism and stare wide-eyed at the possibilities ahead.
Our founder fell in love with Bourbon and the dream to be part of a tradition dating back to the early settlers of our Kentucky Commonwealth. He risked it all, going down a rabbit hole to create true, original, one-of-a-kind spirits for the discerning and build a legacy to last lifetimes.
No shortcuts. No compromise. Nothing left to chance. With a clear mission to cut through the noise, he set out to redefine the standard for American Whiskey. So, find what you love, and go all in. Because destiny is a choice.
Creation Is Personal
Creativity is the force behind the progress and advancements within our civilization. It’s something we all have within us, it’s the fuel behind our hopes, dreams, and potential as a culture. It’s the catalyst behind our destiny. A path to discovery that leads us. For when we embrace it to the fullest, our true purpose is revealed. Ours was to make whiskey.
Bourbon Is A Verb
A hundred years ago Kentucky was brimming with creativity. Distillers each had their own personal take on our native spirit. Through Prohibition and consolidation, we lost almost everything we had accomplished. Erasing the names of brilliant distillers, their recipes, and their ingenuity. Today 90% of our bourbon comes from only a handful of distillers. Old recipes are recycled under new names. An open secret nobody likes to talk about. We approach it differently. We honor the past by restoring creativity to our craft. To realize our full potential, we know we must swing open the doors of creativity, we must let variety reign. We must nurture the grains in our recipes. Value exploration into new flavor territories. Take great care of our distillate. And watch it grow older, every step of the way.
Chemistry Happens when Passion and Purpose Align
Rabbit Hole is a state of mind and a sincere calling that deserves to be answered. A calling that speaks to our instinct to want to seek and do more - that taunts our curiosity to explore what’s on the other side. Your Rabbit Hole is the gateway to your destiny awaiting your arrival. You just have to decide to make the leap or stand idle, because destiny is not a matter of chance.