Beverage Tasting Institute’s (BTI) highest rated unaged white rum, Huihui is something that is “mixed, mingled, united, or pooled together.” Huihui can be a group of people, a constellation of stars, or a great Mai Tai.
BASE RUM: To create this delicious, light and exotic rum, we chose for its base a light molasses-based Papua New Guinea rum, distilled to 90-94% ABV.
BODY RUM: To build its distinct flavor profile, we blended in our own premium Hawaiian Rum Agricole made from fresh sugarcane juice, and distilled to 60-74% ABV.
ACCENT RUM: To top off this super drinkable, exotic rum, we then added an exceptional agricole from Martinique, distilled to 74% ABV.
80 Proof (ABV 40%)
KULEANA, Our Purpose
Kuleana is a powerful word the Hawaiians defined to represent an important value. Kuleana can be defined as a combination of rights and privileges one receives if they are willing to be responsible for something. As kama‘aina (people born and raised in Hawai'i) we want to build a company that shares Hawai'i with the world while allowing space for its culture to thrive, and most importantly, not degrading its precious resources. As a business, it is our Kuleana to discover, make and share world-class rum and celebrate Hawai'i in everything we do. We do that by growing ~40 varieties of heirloom Hawaiian kō (sugarcane) on our farm in Kohala. We make world-class rum from the fresh juice. It is an extremely rare spirit (about 3% of the world’s rum is made from fresh juice and only two companies are making it from Hawaiian kō).
Our Mission
It is our kuleana to discover and share the best knowledge and practices we can from all those that came before us, to help the soil, the kō, our employees, and our community grow stronger and healthier. In the growth stage of our business, we are working to re-propagate ~40 varieties of heirloom kō developed over millennia by the brightest and most accomplished agriculturalist the world has known. We freely share the knowledge we have gathered with others; donate to the North Kohala Resource Center, provide products and tours to non-profits for fundraising purposes, and create pride-filled opportunities for residents to grow and provide for their own families. We endeavor to use our precious resources in a manner that builds the community.
Clear color. Aromas of green banana, green olives, green papaya, guava bread pudding, starfruit, and apple with a silky, vibrant, dry-yet-fruity light-to-medium body and a peppery, interesting, medium-length green peppercorns, pimento, and dill finish. A funky agricole-style rum with a lush, tropical green character perfect for cocktail play.
*SHIPPING NOTICE- If possible, please use a business address for shipping. All shipments require an adult signature which is much more reliable at a place of business.
All orders usually ship within 24-48 hours unless noted otherwise