The golden color of Juan Lobo Tequila Reposado is a result of our aging process in single-use Jack Daniels barrels. You’ll notice a perfectly-balanced flavor of sweet, cooked agave and woody notes from the barrel finished with a round, vanilla taste.
Country music artist, Jon Wolfe, is known to country music lovers across the United States and beyond. Jon’s brand of country music has often garnered him the title of torch-bearer for the traditional country sound. He has meticulously and tirelessly created his career one step at a time based on passion for quality and attention to detail over the past ten years. Jon’s fans love him for his approachable demeanor and everyday candor that has enabled a personal connection on and off the stage. Over the years, Jon’s fans began affectionately referring to Jon as Juan Lobo. What began as a loving nickname has turned into an entire persona, and now, a new brand in the form of Juan Lobo Tequila to fulfill the lifestyle and character that is Juan Lobo. No stranger to bars, venues, clubs, and honky tonks, Jon has a deep understanding of the spirits industry and liquor consumers–after all, he built his career in clubs, bars, venues, and honky tonks across the nation over the past ten years. Though Jon’s travels have taken him worldwide, he has developed an affection for the culture in Mexico, which led him to discover tequila and the craft behind such a historic spirit. Jon’s passion for the Mexican culture and specifically the world of tequila kick-started the decision to embark upon a new journey that would perfectly complement his established country music career. Jon’s mission is to bring the best tequila he’s ever tasted to the United States with a story and a founder that his consumers can believe in. Using his platform as an established country artist in venues, bars, clubs, and honky tonks, he will introduce his tequila to thousands of music lovers. We see a large market opportunity for 100% blue agave tequila backed by a founder that consumers can connect with, a product they believe in, and a story that resonates with them.
The golden color of Juan Lobo Tequila Reposado is a result of our 7-month aging process in single-use American Oak bourbon barrels. You’ll notice a perfectly-balanced flavor of sweet, cooked agave and woody notes from the barrel finished with a round, vanilla taste.