This is the original, triple-gold award winning, Toxic Masculinity Straight Rye Whiskey. The secret to this recipe is the layering produced by combing two amazing mash bills aged in seasoned new American Oak of varied chart levels and sizes aged 2-4 years. As delicious as it is politically incorrect.
We love whiskey and often mused about how cool it would be to create our own whiskey expression some day. But with busy lives, and bills to pay, our relationship with whiskey was limited to consuming it.
Then one fateful day in January 2019 the Gillette razor company released a 'short film' that gave us the inspiration we needed. Like many people we were already annoyed with the ideological gender war being waged on boys and men. But when a Fortune 500 company decided to jump on the 'toxic masculinity' bandwagon we figured it was time to act.
Identity and gender politics don't help anyone. They need to stop. Our small contribution will be to help ridicule the absurd term 'toxic masculinity' out of existence. From here forward "Toxic Masculinity" is just the name of a great whiskey.
Men are not perfect, and never will be. But if you believe, as we do, that most men are doing their best and masculinity is an overwhelmingly positive, powerful and necessary force for good in the world, we hope you will join us.
Your part is easy. All you need to do is kick back with your friends, enjoy a cigar, some good conversation and a three finger pour of Toxic Masculinity Whiskey over a cube or two.